Blog
Ceremonial Grade Matcha is Dead - Long Live Cer...
Ceremonial grade matcha is dead. Matcha comes from a rich cultural history, moving from China to Japan where it evolved and became what we know today. Finding ways to honer...
Ceremonial Grade Matcha is Dead - Long Live Cer...
Ceremonial grade matcha is dead. Matcha comes from a rich cultural history, moving from China to Japan where it evolved and became what we know today. Finding ways to honer...
Knowledge Structures
Knowledge structures are the scaffolding where we interpret new information, make judgments, and learn to ask questions. Most of us enter the world of matcha with some frameworks handy: the...
Knowledge Structures
Knowledge structures are the scaffolding where we interpret new information, make judgments, and learn to ask questions. Most of us enter the world of matcha with some frameworks handy: the...
Conditions for Specialty Matcha Preference Acqu...
Matcha lies on the cusp of a specialty revolution. Entering the world of matcha ten years ago was confusing and expensive. Hard to pronounce companies sold vaguely-named blends. It wasn’t...
Conditions for Specialty Matcha Preference Acqu...
Matcha lies on the cusp of a specialty revolution. Entering the world of matcha ten years ago was confusing and expensive. Hard to pronounce companies sold vaguely-named blends. It wasn’t...
The Science of Whisking Matcha
Matcha contains all 3 states of matter: gas (air), liquid (hot water), and solids (microscopic matcha particles). All are important to the sensory experience. All make the preparation more complicated....
The Science of Whisking Matcha
Matcha contains all 3 states of matter: gas (air), liquid (hot water), and solids (microscopic matcha particles). All are important to the sensory experience. All make the preparation more complicated....
Nature and Nurture in the Journey from Leaf to ...
The goal of specialty or 3rd wave coffee is similar to that of fine winemaking, to express the characteristics naturally intrinsic in the plant to their finest expression. These same...
Nature and Nurture in the Journey from Leaf to ...
The goal of specialty or 3rd wave coffee is similar to that of fine winemaking, to express the characteristics naturally intrinsic in the plant to their finest expression. These same...
What is Asahi Cultivar Matcha?
Introduction There is more to matcha than ceremonial and culinary grade, which are unregulated marketing terms. The demand for specialty matcha products has led to the rise of non-blended matcha...
What is Asahi Cultivar Matcha?
Introduction There is more to matcha than ceremonial and culinary grade, which are unregulated marketing terms. The demand for specialty matcha products has led to the rise of non-blended matcha...