Blog
Matcha Labeling (Part 3): Classifications and M...
For better or worse we only have 2 classifications of matcha that are widely used outside of Japan: Culinary Grade and Ceremonial Grade. There have been countless articles written about...
Matcha Labeling (Part 3): Classifications and M...
For better or worse we only have 2 classifications of matcha that are widely used outside of Japan: Culinary Grade and Ceremonial Grade. There have been countless articles written about...
Matcha Labeling (Part 2): Mistruths in Matcha L...
How do you know if you can trust the label on your matcha? Standards and regulations are what give labels power, so what happens when there are no regulations?
Matcha Labeling (Part 2): Mistruths in Matcha L...
How do you know if you can trust the label on your matcha? Standards and regulations are what give labels power, so what happens when there are no regulations?
Matcha Labeling (Part 1): What is Matcha?
Matcha labeling is confusing, perhaps more confusing than any other specialty product. Pick any two random matcha powders from most Japanese or western vendors and it will be very difficult...
Matcha Labeling (Part 1): What is Matcha?
Matcha labeling is confusing, perhaps more confusing than any other specialty product. Pick any two random matcha powders from most Japanese or western vendors and it will be very difficult...
The future of matcha - Opinion
Specialty matcha is in its infancy. There is a small, but growing, handful of companies, influencers, and innovators that are on the forefront of the specialty matcha movement. Thanks to...
The future of matcha - Opinion
Specialty matcha is in its infancy. There is a small, but growing, handful of companies, influencers, and innovators that are on the forefront of the specialty matcha movement. Thanks to...
Matcha Crossing the Chasm
Crossing the chasm in new markets In his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into...
Matcha Crossing the Chasm
Crossing the chasm in new markets In his book “Crossing the Chasm”, Geoffrey A. Moore lays out a framework whereby mainstream consumers adopt new technologies. He segments buyers into...
Design Language and Pattern Matching in Cafes
Pre-caffeinated you’re vulnerable. You walk into a new cafe. Laced with uncertainty you wonder if it will be any good. Will the $8 spent on this matcha latte be worth...
Design Language and Pattern Matching in Cafes
Pre-caffeinated you’re vulnerable. You walk into a new cafe. Laced with uncertainty you wonder if it will be any good. Will the $8 spent on this matcha latte be worth...